App Discovery is Hard, But Shortcuts Aren’t the Solution

apps-ios“IF WE DON’T CREATE SOME STANDARDS FOR APP DISCOVERY AND PROMOTION, USERS ARE GOING TO LOSE FAITH
The recent hype around the removal of Appgratis from the iOS App Store has ignited a debate about app discovery and promotion and its importance to both users and developers. There are simply way too many apps for our little minds to process (and fingers to digest) and consumers need a better way to find them. (Disclosure: I co-founded a non-paid app discovery service called Appsfire.) But better app discovery depends completely on the trust of users. This can be achieved only if the players involved – namely ad networks and developers – can agree on higher standards for transparently promoting apps and preventing abuse and misleading practices.”

http://www.dzoom.net/if-we-dont-create-some-standards-for-app-discovery-and-promotion-users-are-going-to-lose-faith/

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