Mainline App Stores Still Dominate iOS/Android App Discovery, Finds Forrester, But Word Of Mouth & Social Recommendations Also Key

http://techcrunch.com/2013/04/17/forrester-app-discovery-report/

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By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

http://www.forbes.com/sites/alexkonrad/2013/04/26/hooked-meetme-mobile-game-ads/